Being an author is not easy work.
A lot of people say to me, “Oh you’re an author, that’s cute.”
Cute? Writing an 80,000 word book and shoving it out there for the world to ridicule is cute?
*Inwardly screams in frustration
Being an author is so much more than that. It is a lifestyle and a career. Most importantly it is a lot of work. Writing the book was the easy part.
I enjoy what I am doing. I really do. I’ve met a lot of kind people, and I’m beginning to learn who I am as a person and who I don’t want to be. It’s all because I am building my author brand.
There are some days that I honestly feel like am getting nowhere. But at the end of the day I realize that I have gotten farther than I ever could have dreamed I would have.
My mind 24 hours a day is thinking about my author brand. It does not matter what I am doing.
Building your author brand begins with getting yourself out there. That means social media. Now don’t go crazy but be you. As I tell myself Building a brand around a fake you is not building a brand around you. Likely what I’m meaning is don’t let some mongrel wreck your self-esteem.
For example I’m on Facebook, Instagram, and YouTube under Author Brooke Myers/ brookemyersauthor.
Instead of using a personal account I use these to express my own unique personality through my author brand.
The next thing to do is find something to identify with. Something that makes people think of you. For example I write about monsters, but I have purpose. Monsters are the object that sort of shows what my brand is. It’s how people identify me as an author. I’m the girl who writes about monsters.
As an author you need to continue to create new books to keep your readers happy but you also need to create content to keep people engaged.
On YouTube I talk about my writing experience and I also do makeup videos. It’s an easy way to make your content “real”. People want to know you are an actual person.
Another thing about building your brand is to be consistent and come up with new content. Also show gratitude. You may like to be rude in real life, BUT a simple thank you goes a long way. It tells your followers that they are important to you and without them you would not be where you are.
Now there are some things to avoid. Don’t waste people’s time. If someone asks you about your book, you need to be ready. Have a pitch and show them that you are serious and that you know your book. I mean you did write it!
Don’t get discouraged. Rome or anywhere wasn’t built in a day. It all takes time. It’s frustrating to feel like it all is going at a snail’s pace. But building an author brand can take years upon years. It’s about dedication. If you truly love what you are doing, you won’t give up, no matter how much you want to.
If you would like to check out my social media, feel free.
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